《企业管理学》吉大网院20春课程作业

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《企业管理学》课程作业1
1[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">有关有限责任公司的主要特征说法正确的是（）。</SPAN>
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    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">公司全部资本分为等额股份，股份以股票形式公开发行并可自由转让</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">股东人数不得少于法定数目</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">公司的帐目必须公开，以供众多的股东和债权人查询</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">公司的股份一般不得任意转让</SPAN>
    正确答案:——D——
2[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">可以使收益达到最大值的规模，称为（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">规模经济</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">规模不经济</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">经济规模</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">规模收益</SPAN>
    正确答案:——C——
3[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">现代企业制度的核心是（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">组织制度</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">法人制度<SPAN >C</SPAN></SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">法人财产权</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">管理制度</SPAN>
    正确答案:——C——
4[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在工商谈判中，（ ）是谈判双方的基本出发点。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">互相了解</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">互相理解</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">互惠互利</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">互通有无</SPAN>
    正确答案:————
5[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">企业在计划期内应该生产的品种、规格、型号和用途的指标是（<SPAN ><SPAN style="mso-spacerun: yes">    </SPAN></SPAN>）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">产品品种指标</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">产品质量指标</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">产品产量指标</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">产值指标</SPAN>
    正确答案:————
6[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">当需求的价格弹性的绝对值大于<SPAN >1</SPAN>时，称为（），这类商品在价格变动时，引起需求量的变化比较大。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">需求缺乏弹性</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">需求富有弹性</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">需求有单位弹性</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">供给富有弹性</SPAN>
    正确答案:————
7[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">产品线是指（ ）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">满足不同需求的多组产品</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">满足同类需求的一组产品</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">满足同类需求的多组产品</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">满足不同需求的一组产品</SPAN>
    正确答案:————
8[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">根据“需要层次论”，人的最高层次需要是（<SPAN ><SPAN style="mso-spacerun: yes">  </SPAN></SPAN>）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">社交的需要</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">尊重的需要</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">感情的需要</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">自我实现的需要</SPAN>
    正确答案:————
9[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">管理关系主要是指人们在管理活动过程中形成的一种不断变化着的<SPAN >(     )</SPAN>。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">人与人的关系</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">人与财的关系</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">人与信息的关系</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">人与物的关系</SPAN>
    正确答案:————
10[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">总体战略按照企业经营态势可以分为发展战略、稳定战略和（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">保守战略</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">紧缩战略</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">可靠战略</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">风险战略</SPAN>
    正确答案:————
11[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">（）是最早使用的也是最为简单的一种集权式的组织结构形式。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">职能制</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">直线制</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">事业部制</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">直线职能制</SPAN>
    正确答案:————
12[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">以经理为首的执行机构，在人事方面的职权是<SPAN >(      )</SPAN></SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">任免公司副经理、财务负责人，并决定他们的报酬</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">选举和更换公司的董事和监事，并决定他们的报酬</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">提请董事会聘任或解聘公司副经理、财务负责人，直接聘任或解聘其他负责管理人员</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">选举董事长</SPAN>
    正确答案:————
13[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在下列有关工商谈判准备工作的表述中，不正确的是（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">谈判人员的构成有一个固定模式和惟一标准</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在工商谈判的决策准备阶段，要从总体上确定谈判目标</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在模拟谈判中，假设的内容可以分为三类：第一，对外界客观存在事物的假设；第二，对对方的假设；第三，对己方的假设</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">模拟谈判的形式主要有二种：<SPAN >“</SPAN>沙龙式<SPAN >”</SPAN>和<SPAN >“</SPAN>戏剧式<SPAN >”</SPAN></SPAN>
    正确答案:————
14[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">企业为了进入一个新市场，或排斥竞争者进入本企业确定的目标市场而采取的低价定价法是（<SPAN ><SPAN style="mso-spacerun: yes">    </SPAN></SPAN>）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">需求导向定价法</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">竞争导向定价法</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">渗透定价法</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">成本导向定价法</SPAN>
    正确答案:————
15[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在加工准备和加工过程中由于工艺技术原因形成的消耗，如加工中产生的铁屑、烧损、边角余料等。这种消耗一般都是不可避免的无效消耗属于（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">工艺性消耗</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">非正常损耗</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">非工艺性损耗</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">有效损耗</SPAN>
    正确答案:————
16[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">某工业企业本期主营业务利润为<SPAN >100</SPAN>万元，其他业务利润为<SPAN >10</SPAN>万元，管理费用为<SPAN >15</SPAN>万元，投资收益为<SPAN >30</SPAN>万元，所得税为<SPAN >30</SPAN>万元。假定不考虑其他因素，该企业本期营业利润为（）万元。</SPAN>
    A.<SPAN  style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">65</SPAN>
    B.<SPAN  style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">95</SPAN>
    C.<SPAN  style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">100</SPAN>
    D.<SPAN  style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">110</SPAN>
    正确答案:————
17[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">具有工作人员属于两个领导部门，其从属具有多重性特征的企业组织结构形式是（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">事业部制</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">矩阵管理制</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">多维立体制</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">直线<SPAN >——</SPAN>职能制</SPAN>
    正确答案:————
18[单选题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">下面不属于不确定型决策常用的方法的是（）。</SPAN>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">小中取大法</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">大中取大法</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">最小后悔值法</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">量本利分析法</SPAN>
    正确答案:————
19[单选题].<  style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">某企业由一位总经理和二位副总经理组成的领导班子，工作有魄力，开拓创新意识强，经常超负荷工作，该企业产品在市场有一定的竞争能力，企业经济效益也不错，但近一段时期来，随着业务量增大，企业经营状况有所下降。为改变这种状况，总经理召集<SPAN >20</SPAN>多个部门的负责人及全体领导班子共同研究。经讨论决定，要立即调整企业组织机构，按产品和业务范围分成<SPAN >8</SPAN>个分公司，调整后，各分公司负责人的责权利统一，工作积极性得到极大提高，企业的经营状况有明显好转。<SPAN ></SPAN></SPAN></P><><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">为进一步提高市场竞争里，企业加大技术创新的力度，该企业依托雄厚的资金和技术力量，以开发全新产品为目标，充分利用某科研机构应用研究的成果，一举独占新产品地位。新产品市场后，消费者反响不错，产品的销量逐渐扩大，经市场部门反馈回来的信息，新产品市场容量很大，且竞争的潜在威胁不大。有关部门综合各方面的信息后，认为消费者对新产品有所认识，急于购买，对较高的产品价格愿意接受。于是撰写分析报告报主管领导并提出当前企业应采取的营销策略。</SPAN></P><><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">根据有关部门综合各方面的信息，你认为目前企业应采取什么样的营销策略（）。</SPAN></SPAN></P>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">进攻性策略</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">密集或渗透策略</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">双高策略</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">选择性渗透战略</SPAN>
    正确答案:————
20[单选题].<  style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">华氏公司是一家拥有<SPAN >10</SPAN>家火力发电厂、<SPAN >3</SPAN>家电力设备制造厂、<SPAN >8</SPAN>家酒店的集团公司。董事长兼总经理李杰对公司的整体运行和经济效益比较满意，令他忧心的是由于<SPAN >10</SPAN>家电厂均处于不同城市的市区，发电产生的大量粉煤灰没有得到很好的利用，既浪费资源又污染环境，各方面意见较大。经过专利检索，李杰发现一位名叫<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-comffice:smarttags" /><st1ersonName w:st="on" ProductID="黄英的">黄英的</st1ersonName>女士发明了一种从粉煤灰中提取纳米级空心玻璃微珠的新技术并获得了专利。调查得知，空心玻璃微珠是一种用途广泛的填充材料，能改变金属、橡胶、塑料等材料的性能，用途十分广泛。尤其是达到纳米级的微珠，是一种高新技术产品，目前只有美国、德国有此技术。李杰与黄英取得联系，经过谈判，双方商定黄英以专利技术出资与华氏电力公司共同组建一个微珠生产企业，先利用<SPAN >1</SPAN>家电厂的粉煤灰生产微珠，取得成功后扩大到所有电厂。由于该项目投资巨大，李杰聘请了部分专家与董事会成员一起进行了多次研究和论证，并且聘请了一家专业咨询公司，通过从国内外广泛收集资料，用各种<SPAN ></SPAN></SPAN></P><  style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">数理技术进行了分析、演算，得出了肯定的结论。方案获得通过后，为了使方案更好地实施，李杰决定将<SPAN >8</SPAN>家酒店通过资本市场置换出去，在保留原职能部门的情况下，将公司的主营业务调整为发电、微珠、发电设备制造三大板块，新成立三个部门分别管理这三大板块的生产经营业务。同时，为了充分利用微珠项目的环保、资源再生和纳米技术的高科技性，公司决定加大广告宣传力度，扩大该项目和产品的影响，树立企业形象，争取国家优惠政策，发展潜在客户，利用在可预见的将来产品在市场上的独占性，在产品定价上追求利润最大化，争取尽快收回投资。 <SPAN ><o:p></o:p></SPAN></SPAN></P><P  style="MARGIN: 0cm 0cm 0pt"><SPAN  style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">2</SPAN><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">年后，华氏电力公司已收回在微珠项目的全部投资，企业进入了快速发展的通道。<SPAN ><o:p></o:p></SPAN></SPAN></P><P><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">根据上述资料，回答下列问题：</SPAN></P><P><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">华氏公司新的组织结构形态是<SPAN >( )</SPAN>。</SPAN></SPAN></P>
    A.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">职能制</SPAN>
    B.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">矩阵制</SPAN>
    C.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">事业部制</SPAN>
    D.<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: ''Arial''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">多维立体制</SPAN>
    正确答案:————
21[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">预算控制就是单纯通过对每个部门的支出状况进行记录决定对于相应部门的奖罚。</SPAN>
    A.对
    B.错
    正确答案:————
22[判断题].<P  style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1; mso-hyphenate: none; tab-stops: -36.0pt 0cm list 21.0pt 45.0pt"><SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体">核心能力指能够使企业在竞争中获取竞争优势的资源和能力。<SPAN ></SPAN></SPAN></P>
    A.对
    B.错
    正确答案:————
23[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">企业家能力是指的管理者承担的决策角色。</SPAN>
    A.对
    B.错
    正确答案:————
24[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">波士顿矩阵的分析前提是根据企业的绝对市场份额和业务增长率就可以决定企业业务组合中的某一特定业务应当采取何种战略。</SPAN>
    A.对
    B.错
    正确答案:————
25[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">目标管理的缺点是耗时耗力，仅仅适合比较稳定环境下的企业。</SPAN>
    A.对
    B.错
    正确答案:————
26[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">成长战略可以划分为内部成长和外部成长两种方式。</SPAN>
    A.对
    B.错
    正确答案:————
27[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">现场控制把重心放在组织的投入因素上。</SPAN>
    A.对
    B.错
    正确答案:————
28[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在整个组织的管理活动中，决策是计划工作的核心，更是管理的基础。</SPAN>
    A.对
    B.错
    正确答案:————
29[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">全面质量管理是一种管理哲学和一套经营方法，这种经营方法注重在运营的各个阶段追求连续的提高。</SPAN>
    A.对
    B.错
    正确答案:————
30[判断题].<SPAN style="FONT-SIZE: 16px; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Arial'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">企业的信息在管理中特别重要，那么信息处理的步骤是信息输入―加工―贮存―传输―输出。</SPAN>
    A.对
    B.错
    正确答案:————
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