北语网院17秋《英语商务通论》作业_1234(资料)
17秋《英语商务通论》作业_1第1题（单选题）___ means not only full utilization of a country＇s human resources, but also dignity to those who want to have a job.
A.Full employment
B.Frictional employment
C.Seasonal employment
D.Cyclical employment
第2题（单选题）___is an agreement whereby the seller provides goods or services to the buyer without asking the latter for immediate cash payment.
A.trade credit
B.bank loans
C.commercial paper
D.factoring accounts receivable
第3题（单选题）___ are goods and services purchased by businesses to produce consumer or other industrial products.pp
A.consumer products
B.industrial products
C.tangible products
D.intangible products
第4题（单选题）The premium for ___ is greater than other types of life insurance, but the cash value builds up much faster
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
第5题（单选题）___ is the most expensive media for advertising.
A.newspaper
B. television
C. radio
D. direct mail
第6题（单选题）Speed and safety are the chief advantages of transportation by___ .pp
A.truck
B.pipeline
C.water
D.air
第7题（单选题）When trade credit is offered in the form of ___, it is based on mutual trust.
A.open account
B.promissory note
C.trade draft
D.bank loans
第8题（单选题）___ means that, if it is desirable, the insurance company has the right to replace the insured person.pp
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
第9题（单选题）___ goods have unique characteristics or brand identification.pp
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
第10题（单选题）___ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred.pp
A.insurable interest
B.utmost good faith
C.indemnity
D.contribution
第11题（多选题）Revenues come in many forms：pp
A.sales revenue
B.rental revenue
C.commissions revenue
D.royalty revenue
第12题（多选题）Currency is mainly made up of___.
A.paper money
B.metal coins
C.fine
D. credit card
第13题（多选题）___ are the major modes of transportation for merchandise.pp
A.rail
B.truck
C.pipeline
D.water
第14题（多选题）Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A.Limited Liability
B.Easy to Expand
C.Separated Ownership and Management
D.Continuous Life
第15题（多选题）The product life cycle includes___.
A.introduction
B.growth
C.maturity
D.decline
第16题（判断题）A franchising is a business owned and controlled by one person.
A.对
B.错
第17题（判断题）According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A.对
B.错
第18题（判断题）Parties to a contract must be legally competent and can be held fully liable for their conduct.
A.对
B.错
第19题（判断题）Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A.对
B.错
第20题（判断题）SWOT here stands for strengths, weaknesses, opportunities and threats.
A.对
B.错
第21题（判断题）Liabilities are what a firm owes to others, and can be divided into two categories: short-term liabilities and long-term liabilities.
A.对
B.错
第22题（判断题）Once a business is properly organized, leading its employees towards its goals becomes an important management function.
A.对
B.错
第23题（判断题）Departmentalization is a process in job design whereby a firm＇s overall job is broken down into smaller parts.
A.对
B.错
第24题（判断题）The key to survival in monopolistic competition lies in product differentiation.
A.对
B.错
第25题（判断题）Organizing involves setting goals and working out strategies to achieve the goals.
A.对
B.错
17秋《英语商务通论》作业_2
第1题（单选题）___ are large stores featuring low prices, self-service and fast moving merchandise such as groceries.pp
A.department stores
B.supermarkets
C.specialty stores
D.vending machines
第2题（单选题）___ records only those events which are considered by the appraiser as especially good or bad about the employees.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第3题（单选题）Dividing a market into segments according to customers＇ needs, wants and interest is called ___.
A.channels of distribution
B.market segmentation
C.the marketing mix
D.uniform specifications
第4题（单选题）___endorsement is the simplest and the most commonly used form of endorsement.pp
A.blank
B.restrictive
C.special
D.qualified
第5题（单选题）___is similar to whole life insurance except that the insured pays premium for only a limited number of years.
A.term life insurance
B. whole life insurance
C. limited payment life insurance
D.endowment life insurance
第6题（单选题）___ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.pp
A.Personal liability coverage
B.Professional liability coverage
C.Premises coverage
D.Product coverage
第7题（单选题）___ refers to laws created by decree of government agencies and therefore is also called administrative law.
A.common law
B.statutory law
C.regulatory law
D.special law
第8题（单选题）___ranks the employees according to their performance and contribution to the firm.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第9题（单选题）Middlemen create___utility to make sure that the consumers get what they need where they want it.
A.time utility
B.place utility
C.information utility
D.form utility
第10题（单选题）___ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc.
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
第11题（多选题）Retailers include___.
A.department stores
B.hypermarkets
C.specialty stores
D.vending machines
第12题（多选题）According to its attributes, property can be classified into ___.
A.tangible real property
B.intangible personal property
C.intangible personal property
D.material property
第13题（多选题）The major forms of NTB are___.
A.quotas
B.voluntary export quotas
C.foreign exchange control
D.state monopoly
第14题（多选题）A firm should compensate them with___.
A.equitable and competitive wages and salaries
B. fringe benefits
C. certain forms of reward
D. nothing
第15题（多选题）Who will buy securities?
A.speculators for quick gains
B. investors for long term return
C. those who are a combination of speculators for quick gains and investors for long term return
D.those who have a lot of money
第16题（判断题）Goods and services for use by consumers are called industrial products.
A.对
B.错
第17题（判断题）The common law practiced in the US originated in England and was carried into America by the immigrating colonists, and this is why it is also referred to as Anglo-American law.
A.对
B.错
第18题（判断题）Abraham Maslow was the first researcher to identify human needs systematically and rank them in a hierarchy.
A.对
B.错
第19题（判断题）Current ratio and quick ratio are two of the most common ratios used to analyze a firm’s short-term or liquidity position.
A.对
B.错
第20题（判断题）Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.
A.对
B.错
第21题（判断题）many firms have retirement and pension plan programs which give their employees retirement income in addition to that received from social security.
A.对
B.错
第22题（判断题）In legal terminology, tort means a civil or private wrongful act by one party that results in injury to another party＇s body, property or reputation.
A.对
B.错
第23题（判断题）If a conflict occurs between common law and statutory law, the latter takes precedence.
A.对
B.错
第24题（判断题）The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.
A.对
B.错
第25题（判断题）M-1 includes the most liquid (spendable) forms of money: currency, demand deposits, and other “checkable” deposits.
A.对
B.错
17秋《英语商务通论》作业_3
第1题（单选题）___are typically found in businesses such as law firms, accounting firms, and dental clinics which provide professional services in specialized areas. Insurance firms.
A.Partnerships
B.sole proprietorship
C.corporation
D.franchising
第2题（单选题）A tariff is a tax charged on___products.
A.domestic
B.foreign
C.imported
D.exported
第3题（单选题）The combination of the promotional tools is called___.
A.the promotion mix
B.the double-edge sword
C. the marketing mix
D.the white elephant
第4题（单选题）___ means a person＇s natural potential for a certain kind of work.
A.Aptitude
B.Interest
C. Personality
D. Attitude
第5题（单选题）___is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations.
A.Controlling
B.Leading
C.Organizing
D.Planning
第6题（单选题）When individuals or firms apply for insurance, it is the___who study the applications, check documents and decide whether the company should take the risk and insure.
A.underwriters
B.field agents
C.insurance brokers
D.claim representative
第7题（单选题）___are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art.pp
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第8题（单选题）Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as ___.
A.general partners
B. limited partners
C. long partners
D.unlimited partners
第9题（单选题）___provide short-term loans to customers by allowing them to purchase items and pay for them at a later date.
A.Credit cards
B.debit cards
C. access cards
D.Financial counseling
第10题（单选题）___endorsement is to endorse an instrument specially for a specific individual.pp
A.blank
B.restrictive
C.special
D.qualified
第11题（多选题）The appraisers may use one or a combination of the following methods:pp
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第12题（多选题）___have long been regarded by the Chinese as the most important factors for success.
A.Human unity
B. Appropriate timing
C. Favorable locality
D.Good luck
第13题（多选题）The roles of government are___.
A.regulator
B.competitor
C.promoter
D.protector
第14题（多选题）The development of a new product usually consists of the following stages:ppp
A.Generating New Product Ideas
B.Screening
C.Development
D.Testing
第15题（多选题）Commercial banks can provide services in___.
A.accepting deposits
B. making loans
C.currency exchange
D. letters of credit
第16题（判断题）Risk means uncertainty about the future and is avoidable to all businesses.
A.对
B.错
第17题（判断题）There are three types of authority relations.
A.对
B.错
第18题（判断题）A quota is a quantitative restriction imposed by one country on imports of a certain type from another country.
A.对
B.错
第19题（判断题）Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms.
A.对
B.错
第20题（判断题）Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect.
A.对
B.错
第21题（判断题）In China,sole proprietorships account for about three-quarters of all businesses.
A.对
B.错
第22题（判断题）The disadvantages of on-the-job method include additional costs of such classrooms and the lack of realism which is important for certain types of jobs(e.g. air stewardess, salesperson).
A.对
B.错
第23题（判断题）Money must be able to stand the wear and tear of repeatedtransactions during its life in circulation.
A.对
B.错
第24题（判断题）The uneven distribution of natural resources may also give absolute advantages to some countries.
A.对
B.错
第25题（判断题）If a country can make something better or more cheaply than it can others, it has an absolute advantage.
A.对
B.错
17秋《英语商务通论》作业_4
第1题（单选题）___is written by the appraiser in the form of an essay about his or her general impressions of the employees.
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第2题（单选题）___ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.
A.Accounting
B.Marketing
C.Financing
D.Banking
第3题（单选题）___are based on the weight or volume of goods and apply mostly to bulk goods such as oil, wine, raw material, food and minerals.pp
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第4题（单选题）The market for dealings of stocks and bonds is collectively called___.
A.the securities market
B.the free market
C.the home market
D. the international market
第5题（单选题）___ is a major source of equity financing for corporations.
A.Stock
B.Bond
C. Equity
D. Loan
第6题（单选题）Ads in___ are low in cost and can be prepared and placed within minimum time.
A.newspaper
B. television
C. radio
D. direct mail
第7题（单选题）The principle of ___ says that, no matter how many policies are taken out to cover a risk, the amount of compensation that can be claimed in total is still only the indemnity figure.pp
A.utmost good faith
B.indemnity
C.contribution
D.subrogation
第8题（单选题）___ variables are factors like attitudes, motives, activities and opinions.p
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
第9题（单选题）Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called___.p
A.specific duties
B.advalorem duties
C.compound duties
D.alternative duties
第10题（单选题）___grades the employees in their qualities or characteristics.pp
A.rating scale
B.employee comparison
C.freeform essay
D.critical-event essay
第11题（多选题）Some techniques are invented to make the jobs more satisfying, including___.
A.job rotation
B. job enlargement
C. job enrichment
D.job redesign
第12题（多选题）Running a partnership has several advantages:
A.Improved Access to Capital and Credit
B.Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
第13题（多选题）The hierarchy of human needs has___.
A.physiological needs
B.security needs
C.social needs
D.self-actualization needs
第14题（多选题）In general, there are several types of life insurance:pp
A.term life insurance
B.whole life insurance
C.limited payment life insurance
D.endowment life insurance
第15题（多选题）Accounting practices fall into ___.
A.public
B. private
C. government
D.person
第16题（判断题）Laws established by legislative bodies are called common law , or written law.
A.对
B.错
第17题（判断题）Often referred to as the unwritten laws, statutory law has evolved through custom and previous court decisions.
A.对
B.错
第18题（判断题）Specialty goods are newspapers, magazines, fast food, soft drinks, cigarettes, etc
A.对
B.错
第19题（判断题）It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.
A.对
B.错
第20题（判断题）Those who believe the prices will go up are called bears, and those who predict otherwise are called bulls.
A.对
B.错
第21题（判断题）A contract is a legally enforceable agreement between two or more parties.
A.对
B.错
第22题（判断题）Speculators will buy a stock or a bond for long-term investment.
A.对
B.错
第23题（判断题）A pension fund is a pool of funds created and managed to provide retirement income for the members.
A.对
B.错
第24题（判断题）A bond is actually an IOU, a written contract which stipulates the par valuethe maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.
A.对
B.错
第25题（判断题）As the name suggests, a group life insurance policy covers all individuals in a business firm.
A.对
B.错
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