北京语言大学2016秋《英语商务通论》作业1
北京语言大学2016秋《英语商务通论》作业1一、单选题：
二、多选题：
1.New Product Ideas can come from investigation of . (满分:5)
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
2.The advantage of sole proprietorships are many fold. Following are their major appeals: . (满分:5)
A. Simple to Establish
B. Freer In Decision-Making
C. Easy Keep Operational and Financial Secrecy
D. Less Tax Burden
3.Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as . (满分:5)
A. unlimited liability
B. limited access to capital
C. limited managerial expertise
D. easy keep operational and financial secrecy
4.The cost and value of middlemen are . (满分:5)
A. time utility
B. place utility
C. information utility
D. form utility
5.Consumer products can be further classified into. (满分:5)
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
6.Products generally fall into two categories as( ). (满分:5)
A. consumer products
B. industrial products
C. tangible products
D. intangible products
7.Consumer products can be further classified into. (满分:5)
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
8.The major forms of business in a market economy are. (满分:5)
A. sole proprietorship
B. partnership
C. corporation
D. franchising
9.Compared with sole proprietorships and partnerships, corporations have many advantages.Such as. (满分:5)
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
10.Consumer products can be further classified into. (满分:5)
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
三、判断题：
1.In China,sole proprietorships account for about three-quarters of all businesses. (满分:5)
A. 错误
B. 正确
2.Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms. (满分:5)
A. 错误
B. 正确
3.The concept of “finding the needs of the consumers and satisfying them” is the essence of marketing, a word literally meaning “finding a market and serving it.” (满分:5)
A. 错误
B. 正确
4.In order to simplify buyers’ purchase decisions and speed up stock turnover, stores may group their goods into classes and reduce the number of prices. (满分:5)
A. 错误
B. 正确
5.Mainly used to transport oil and natural gas, pipelines offer continuous delivery over long distance at low cost regardless of the weather conditions. (满分:5)
A. 错误
B. 正确
6.It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him. (满分:5)
A. 错误
B. 正确
7.Cigarettes, snack food, soft drinks, candy and other frequently purchased goods are the major items sold in vending machines. (满分:5)
A. 错误
B. 正确
8.Those who believe that “two heads are better than one” often choose working in a partnership rather than running their business alone. (满分:5)
A. 错误
B. 正确
9.A partnership is easy to form, but may be difficult to maintain. (满分:5)
A. 错误
B. 正确
10.Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers. (满分:5)
A. 错误
B. 正确
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