商务英语写作
商务英语写作 （学分3，学时45）一、课程的性质和任务英语已经成为对外交流和沟通普遍使用的语言，尤其在商务活动中显得更加突出。对于商务英语人才的培养，加强语言的沟通能力和文明素质是商务活动的关键。针对商务环境的英文写作，讲解常用文体写作模式。大量经典范文示例，大量商务素材阅读，辅以针对性课后练习。掌握各种不同类型的商务文件写作基础知识，学会每天都可能用到的、最实用的商业写作技巧。 二、课程内容、基本要求与学时分配商务英文写作课程共分四部分模块和补充的拓展内容：1.办公室英文写作；公司内部英文写作；3.公司往来英文写作；4.公文写作。在这四个模块下包含20讲具体的商务情境下的写作内容。主要通过商务实际案例学习如办公室常用的语言表达方式；公司内部需要的通知、商务广告、备忘录、会议记录等；公司之间的信函、商务往来活动文书；以及合同、工作等方面的公文写作等，从而提高商务英语能力，促进商务活动的成功。 Unit 1 2学时I-Watch Office Rules & Business EtiquetteI-Learn Four sample notices: 1. Notice for Lounge Change 2. Notice for Moving Company 3. Notice for Holiday Leave 4. Notice for Quitting a JobI-Earn Task 1 Write a notice as required. Task 2 Write a notice of Lost and Found. Task 3 Please check the following notice and judge whether it is good or poor. Task 4 Find three differences between the two notices in 30 seconds.I-Read Other sample notices: Found, Lost, Sick Leave Note, Notice to Landlord, Meeting 基本要求： 一、了解办公室礼仪二、掌握通知的写作方法：1. 一般的通知包括通知标题，如Notice for ...2. 主体部分包括的因素：时间——事情的时间；相关人——与事件相关的人；地点——事情的地点；内容——事件的主要内容。3. 通知的语言简洁、清楚。4. 不同的通知内容还有区别，如辞职通知包括在公司工作所受益之处，离开工作的理由，离开的日期。 Unit 2 1.5学时I-Watch Cell Phones & Business EtiquetteI-Learn Five sample posters: 1. ZAP Saturday Warehouse Sale Poster 2. SM Hypermarket Valenzuela’s Labor Day Sale 3. Costume/Clothing Poster 4. Educational PosterI-Earn Task 1 Tick the factors included in the following poster. Task 2 Is the following posters Readable? Legible? Well organized? Concise? Task 3 What type of the poster is it? Task 4 There are two pictures here, which one is better?I-Read Seven Steps to an Efficient Poster基本要求：一、了解打电话礼仪二、掌握海报的写作方法:1. 四要素：Readable（易读的）；Legible（易懂的）；Well organized（合理的）；Concise（简洁的）2. 其它注意事项：Text（文字）；Font（字体）；Image（图像）；Graph（图表）；Table（表格） Unit 3 2.5学时I-Watch How to Say “I’m Sorry” in a Card?I-Learn 1. Abbreviations in Foreign Trade 2. Financial Terms 3. Security Terms 4. Sales 5. Meeting 6. Money and Finance 7. Negotiation 8. Miscellaneous I-Earn Task 1 Match the word and its explanation. Task 2 Choose the best answers.I-Read Introduction to WTO and other regional trade organizations基本要求：一、了解写卡片(Card)致歉的方法二、初步外贸英语常用词汇:单证(document terms)，付款方式(payment terms)，价格(price and delivery terms)，货币、包装及重量(currency, packing and weight terms)，运输(shipment terms)，常用金融词汇，股票证券、销售、会议、财务和谈判等用语 Unit 4 2.5学时I-Watch Business Casual & Styles of DressI-Learn Effective Communication Criteria Layout 1 Use Sentence Connectors Layout 2 Style in Sentence WritingI-Earn Task 1 Change Passive Voice into Active Voice. Task 2 Use the Imperative Voice for Recommendations. Task 3 Use Verbal rather than Nominal forms of words. Task 4 Use Parallel structure, particularly within lists. Task 5 Eliminate Unnecessary Words to Communicate Concisely. Task 6 Divide long sentence into shorter sentences. Task 7 Avoid qualifiers. Task 8 Avoid personalizing pronouns, and therefore personalizing problems.I-Read Reading 1 Creative Writing – Modifying Words and Phrases Reading 2 Useful Sentences Reading 3 Language of Charts and Graphs基本要求：一、了解商务着装礼仪二、1. 了解商务英语交际标准，即7C原则：Clarity, Completeness, Conciseness, Correctness, Concreteness, Consideration, Courtesy2. 初步掌握商务英语写作风格：使用简单句，使用主动语态，以公司的名义写，用单一语气，指出行为主体，避免动词的名词化，建议行动而不是个人的想法，避免使用修饰词语，避免提及个人想法3. 掌握写作中的有用句型，即Letter Writing, Expressions for Presenting Figures and Trends, Presentation, Apologizing, Describing Projects, Forward-Looking Statements Unit 5 2.5学时 I-Watch Chinese Business Etiquette: Meeting ProtocolI-Learn Elements of Meeting Minutes Layout 1 Template of Formal Meeting Minutes Layout 2 Template of Informal Meeting MinutesI-Earn Task 1 Match the headings in Column A with the information in Column B. Task 2 Fill in the blanks by choosing the appropriate ones.I-Read Minutes基本要求：一、了解商务会晤礼仪二、学习会议记录中的要点：会议名称、日期、性质、主持人、出席人、缺席人、会议内容、下次会议日期及主要议程、休会时间、会议记录人签名三、练习写会议记录Unit 6 2.5学时I-Watch How to Write an Office MemoI-Learn Layout 1 A Directive Memo Layout 2 A Response Memo Layout 3 A Trip Report Memo Layout 4 A Field/Lab Memo Layout 5 Language Style and ToneI-Earn Task 1 Memo classification Task 2 Read the memo and provide a subject for it. Task 3 Please read the four subjects, which one is better? Task 4 Write a memo using the following key words.I-Read Some Points to Remember about Good Memo Writing基本要求：一、了解备忘录的种类：指令式备忘录、答复式备忘录、出差报告式备忘录、研究或实验室报告式备忘录二、掌握备忘录的结构：标题、开始、总结、讨论、结尾和必需的附件。三、练习写备忘录 Unit 7 2学时I-Watch Chinese Business Etiquette: UnderstandingI-Learn Layout 1 Sentences in Reports Layout 2 A Short Formal Report Layout 3 A Short Informal Report Layout 4 An Extended Formal ReportI-Earn Task 1 Put the following boxes in order. Task 2 Sentence classification. Task 3 Active sentence or passive sentence? Task 4 Choose the formal verb to the appropriate sentence.I-Read Reading 1 怎样写商务英语报告？ Reading 2 商务英语报告的组成 Reading 3 Sample of Report基本要求：一、了解中国商务礼仪：理解二、了解商务报告的分类：Short informal report, short formal report, extended formal report三、掌握商务报告的结构及写作的原则四、练习写商务报告 Unit 8 2学时I-Watch Science Fair Presentation TipsI-Learn Layout 1 Format of Presentation Layout 2 Present Effectively Layout 3 Types of Business PresentationsI-Earn Task 1 Match the phrases in Column A and Column B. Task 2 Complete the sentences with words below. Task 3 Rearrange the words to form a complete sentence. Task 4 Rewrite the paragraph in less than 35 words. Task 5 Match the formal phrases in Column B with the informal phrases in Column A.I-Read Reading 1 Some Hints for a Successful Presentation Reading 2 Presentation Criteria Form基本要求：一、初步掌握口头报告的形式与技巧二、注意口头报告中的用语与句型三、知道口头报告的类型 Unit 9 3学时I-Watch Science Fair Presentation AdviceI-Learn Layout 1 TV Advertisement Layout 2 Internet Advertisement Layout 3 Magazine Advertisement Layout 4 Newspaper or Magazine AdvertisementI-Earn Task 1 Read the following interesting advertisements and choose three typical ones that are your favorite. Task 2 Make your judgment: the following ads are on TV, newspaper or magazine, or online. Task 3 Give examples of techniques used in the reading: “Every Home Should Have One.” I-Read Reading 1 广告分类及网络广告 Reading 2 How to Write Killer Advertising that Practically Forces People to Respond基本要求：一、了解广告的种类二、学习广告案例及其中的语言特征、文本结构特征三、练习创作广告 Unit 10 2学时I-Watch Business Card EtiquetteI-Learn Samples of Business CardsI-Earn Task 1 Compare the business cards and choose the one you like most. Task 2 Create a business card for yourself. Task 3 Find some cards and give your ideas.I-Read What information should go on a business card and where? 基本要求：一、学习交换名片时的商务礼仪二、学习设计名片并注意内容的选择Unit 11 2学时I-Watch Proper Etiquette for Using a Knife Continental StyleI-Learn Layout 1 Holiday Greetings Layout 2 Greetings on Promotion Layout 3 Greeting Messages Layout 4 Anniversary GreetingsI-Earn Task 1 Change passive voices to active voices. Task 2 Match the informal phrases in Column A with the formal phrases in Column B. Task 3 Complete the holiday greeting card. Task 4 Contextualized writing practice.I-Read Reading 1 Holiday Card Wording Reading 2 Greeting Samples Reading 3 The Eight Rules of Business Greeting Card Etiquette Reading 4 Various Business Greeting Cards Tips基本要求：一、了解西方用餐礼仪二、掌握不同场合下的商务问候方式及注意事项三、练习用卡片进行商务问候 Unit 12 2.5学时I-Watch Summarizing & Email EtiquetteI-Learn Layout 1 Formal Email Layout 2 Neutral Email Layout 3 Informal Email I-Earn Task 1 Choose good suggestions about using emails for business writing. Task 2 Decide the tones and purposes of the correspondence: to inform, to complain, to advertise, to apologize, to negotiate. Task 3 Rearrange the following order of sentences and form a business email. I-Read Writing Effective Emails 基本要求：一、了解商务电子邮件礼仪二、掌握电子邮件结构、术语和写作方法三、学习电子邮件的语言特征和文体结构特征四、学习使用委婉句型和倒装句型五、练习写电子邮件 Unit 13 2.5学时I-Watch How to Address a Letter to a DoctorI-Learn Layout 1 Format of Letter Layout 2 Informal Letter Layout 3 Neutral Letter I-Earn Task 1 True or False. Task 2 Compare the differences of sentences in writing style and choose one that is more polite in each pair. Task 3 Rewrite the formal letter into informal one. I-Read Reading 1 英语商务信函写作原则 Reading 2 私人和公务信函——常用句式和句型 Reading 3 商务英语信函格式大全基本要求：一、了解给医生写信的方法二、知道信函的种类、句式结构特点和语篇风格三、了解商务信函写作原则。四、练习写商务信函 Unit 14 2.5学时I-Watch How to Decline a Written InvitationI-Learn Layout 1 Business Invitation Structure Layout 2 Business Invitation Language and Writing Style Layout 3 Structure and Writing Style of Responses to Invitations I-Earn Task 1 Fill in the blanks with the words or expressions below. Change the forms where necessary. Task 2 Fill in the blanks with the words or expressions below. Change the forms where necessary. Task 3 Fill in the blanks with the words or expressions below. Change the forms where necessary. Task 4 Contextualized Writing Practice.I-Read Reading 1 Tips on Writing a Formal Invitation Letter Reading 2 Business Invitation Letter – Quick Guide and Effective Tips基本要求：一、学习怎样谢绝一封书面邀请二、掌握商务邀请函及其回函的结构、语言、写作风格三、练习写商务邀请函及其回函 Unit 15 2.5学时I-Watch How to Set the Table for Basic, Informal & Formal DinnersI-Learn Establishing Business Relations Price Counter Offer Discount and Commission Business Representation Insurance Acceptance Terms of Payment Sample of Purchase Order I-Earn Task 1 Match the English and Chinese of the following expressions. Task 2 Match the following expressions. I-Read The Order-to-Invoice Cycle基本要求：一、了解商务用餐礼仪二、掌握商务流程中的术语和表达方式：建立商务关系、价格、还盘、折扣和佣金、代理、保险、接受和支付条款三、学习订单中的术语并能看懂订单四、了解订货流程 Unit 16 2学时I-Watch International Relations EtiquetteI-Learn Layout 1 Quotation Layout 2 Invoice Layout 3 Air Waybill I-Earn Task 1 Match Chinese Meanings with the meanings of the numbers which stand for. Task 2 Surf the Internet to find out some of the samples of invoice.I-Read Reading 1 Letter of Credit Reading 2 Insurance Policy基本要求：一、熟悉商务会晤礼仪：自我介绍二、熟悉报价单、发票和航空货单上的术语及表达方式三、了解信用证和保险单 Unit 17 1.5学时I-Watch Handshakes & Business EtiquetteI-Learn Layout 1 Sales Contract Format Layout 2 I Owe You Note I-Earn Task 1 Match English and Chinese Sentences. Task 2 Tick the following Agreement and Contracts you can recognize. I-Read Import Contract of General Commodity基本要求：一、熟悉商务会晤礼仪：握手二、阅读售货合同和欠条协议案例并熟悉其中的术语及表达方式，初步掌握中英双语翻译的技巧三、学习一般货物进口合同格式 Unit 18 2.5学时I-Watch Writing a Functional ResumeI-Learn Layout 1 Curriculum Vitae Layout 2 Curriculum Vitae I-Earn Task 1 True or False. Task 2 Group the numbered information into the following 4 boxes. Task 3 Decide which detailed points in the reading material that might be useful or helpful.I-Read 英文简历十大元素基本要求：一、看视频学习简历制作二、看课件上的简历模板学习简历制作，学习简历中的表达方式及语言特征三、学习课件中简历的格式四、学会自己设计英文简历 Unit 19 2学时I-Watch Thank-You Notes & Business EtiquetteI-Learn Layout 1 Covering Letter 1 Layout 2 Covering Letter 2 I-Earn Task 1 Look at the following tips for writing covering letters. For each one, judge if it’s True or False. Task 2 Here are some common phrases you might use when applying for a job. However, the prepositions are missing. Choose the one from the table. Task 3 Rearrange the following information in the right order so that it can be a good Covering Letter for a CV.I-Read Reading 1 如何写求职信 Reading 2 求职表格SAMPLE基本要求：一、看视频学习写致谢便笺二、学习求职信的格式、表达方式、语言特点及注意事项三、学习求职信的开头常用语和结尾常用语四、学会写求职信 Unit 20 2.5学时I-Watch Starting an Etiquette BusinessI-Learn Layout 1 Framework of a Personal Statement Layout 2 Language and Writing Style Layout 3 Sample AnalysisI-Earn Task 1 Fill in the blanks using the most descriptive or active verb phrase. Task 2 Connect the following sentences using an effective transition, when needed. Task 3 Identify the following sentences as simple, compound, or complex sentences. Task 4 Please write a personal statement for your prospective job after graduation.I-Read Reading 1 Ten Mistakes to Avoid with Your Personal Statement Reading 2 How to Write a Personal Statement Reading 3 Sample of a Personal Statement基本要求：一、看视频学习商务礼仪二、看课件学习个人陈述的结构、语言和写作风格三、学习课件中的个人陈述案例分析四、学会写个人陈述 三、课程使用的教材教 材：《商务英语写作》周刚、牛晓春主编.大连理工大学出版社.2010年2月第1版 教学大纲制定者：刘本英
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