东大网院22年5月大学英语（三）_2022春_03参考
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We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline（衰退）when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. （4.0 分）1.According to the passage, when people grow fond of one particular brand of a product, its sales will __________.A．decrease graduallyB．become unstableC．improve enormouslyD．remain at the same level（4.0 分）2. The first paragraph tells us that a new product is ___________.A．usually introduced to satisfy different tastesB．often more expensive than old onesC．often inferior to old ones at firstD． not easily accepted by the public（4.0 分）3.Marketers need to know which of the four stages a product is in so as to __________.A．work out marketing policiesB．increase its popularityC．promote its productionD．speed up its life cycle（4.0 分）4.The author mentions the example of “backpacks” (Line 4, Para.2) to show the importance of ___________.A．increasing usage among studentsB．exploring new market sectionsC．pleasing the young as well as the oldD．serving both military and civil needs（4.0 分）5.In order to recover their share of the world market, U.S. auto makers are ___________.A．improving product qualityB．modernizing product styleC．re-positioning their product in the marketD． increasing product features
All over the world people enjoy sports. Sports help to keep people healthy, happy and help them to live longer.Sports change with the season. People play different games in winter and summer.Games and sports often grow out of people’s work and everyday activities. The Arabs uses horses or camels in much of their everyday life; they use them in their sports, too.Some sports are so interesting that people everywhere go in for them. Football, for example, has spread the world. Swimming is popular in all countries near the sea or in those with many rivers.Some sports or games go back to thousands of years ago, like running or jumping. Chinese boxing, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred yeas old yet. People are inventing new sports or games all the time.People from different countries may not be able to understand each other, but after a game they often become good friends. Sports help to train a person’s character. One learns to fight hard but fight fair, to win without pride, to lose with grace.（4.0 分）6. According to the passage, we know that ______.A．people began to play about one hundred years agoB．about one hundred years ago people ran or jumped when they playedC．basketball has a longer history than volleyballD．not all games have a long history（4.0 分）7. Which of the following is NOT mentioned in the passage?A．Basketball was invented in America.B．Sports change with the season.C．Games and sports often develop from people’s work and everyday activities.D．Football is played all over the world.（4.0 分）8.Sports attract people worldwide because ______.A．sports are interestingB．sports help to keep people healthy, happy and live longer.C．sports help to train one’s character.D．all of the above（4.0 分）9. From the passage we can see that ______.A．sports and games are unimportantB．sports and games should be treated only as amusementC．sports and games are useful, especially to the oldD．sports and games are necessary t o our life in many aspects（4.0 分）10.What’s the writer’s attitude towards sports?A．PositiveB．NegativeC．NeutralD．Critical
（15.0 分）Learning through the Internet is a new style that many people believe is more successful than the traditional form of teaching. The Internet26A.subjectsB..amountC.allowsD.wonderfulE.isschools to develop a large27A.subjectsB..amountC.allowsD.wonderfulE.isof learning material that is accessible (可得到的) for students online anytime. There are so many choices of courses and28A.subjectsB..amountC.allowsD.wonderfulE.isthat completing a program29A.subjectsB..amountC.allowsD.wonderfulE.isnot a problem for students anymore. We found that online education gives us30A.subjectsB..amountC.allowsD.wonderfulE.issources of information, saves our time, money and it is very convenient.
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline（衰退）when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. （4.0 分）1.According to the passage, when people grow fond of one particular brand of a product, its sales will __________.A．decrease graduallyB．become unstableC．improve enormouslyD．remain at the same level（4.0 分）2. The first paragraph tells us that a new product is ___________.A．usually introduced to satisfy different tastesB．often more expensive than old onesC．often inferior to old ones at firstD． not easily accepted by the public（4.0 分）3.Marketers need to know which of the four stages a product is in so as to __________.A．work out marketing policiesB．increase its popularityC．promote its productionD．speed up its life cycle（4.0 分）4.The author mentions the example of “backpacks” (Line 4, Para.2) to show the importance of ___________.A．increasing usage among studentsB．exploring new market sectionsC．pleasing the young as well as the oldD．serving both military and civil needs（4.0 分）5.In order to recover their share of the world market, U.S. auto makers are ___________.A．improving product qualityB．modernizing product styleC．re-positioning their product in the marketD． increasing product features
All over the world people enjoy sports. Sports help to keep people healthy, happy and help them to live longer.Sports change with the season. People play different games in winter and summer.Games and sports often grow out of people’s work and everyday activities. The Arabs uses horses or camels in much of their everyday life; they use them in their sports, too.Some sports are so interesting that people everywhere go in for them. Football, for example, has spread the world. Swimming is popular in all countries near the sea or in those with many rivers.Some sports or games go back to thousands of years ago, like running or jumping. Chinese boxing, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred yeas old yet. People are inventing new sports or games all the time.People from different countries may not be able to understand each other, but after a game they often become good friends. Sports help to train a person’s character. One learns to fight hard but fight fair, to win without pride, to lose with grace.（4.0 分）6. According to the passage, we know that ______.A．people began to play about one hundred years agoB．about one hundred years ago people ran or jumped when they playedC．basketball has a longer history than volleyballD．not all games have a long history（4.0 分）7. Which of the following is NOT mentioned in the passage?A．Basketball was invented in America.B．Sports change with the season.C．Games and sports often develop from people’s work and everyday activities.D．Football is played all over the world.（4.0 分）8.Sports attract people worldwide because ______.A．sports are interestingB．sports help to keep people healthy, happy and live longer.C．sports help to train one’s character.D．all of the above（4.0 分）9. From the passage we can see that ______.A．sports and games are unimportantB．sports and games should be treated only as amusementC．sports and games are useful, especially to the oldD．sports and games are necessary t o our life in many aspects（4.0 分）10.What’s the writer’s attitude towards sports?A．PositiveB．NegativeC．NeutralD．Critical
（15.0 分）Learning through the Internet is a new style that many people believe is more successful than the traditional form of teaching. The Internet26A.subjectsB..amountC.allowsD.wonderfulE.isschools to develop a large27A.subjectsB..amountC.allowsD.wonderfulE.isof learning material that is accessible (可得到的) for students online anytime. There are so many choices of courses and28A.subjectsB..amountC.allowsD.wonderfulE.isthat completing a program29A.subjectsB..amountC.allowsD.wonderfulE.isnot a problem for students anymore. We found that online education gives us30A.subjectsB..amountC.allowsD.wonderfulE.issources of information, saves our time, money and it is very convenient.3.[单选题]Parents should take full _________ for their children’s actions.
A.pollution
B.responsibility
C.profession
D.relationship
正确答案:————
4.[单选题]13. Rod is determined to get a seat for the concert _______ it means standing in a queue all night.
A.as if
B.even if
C.provided
D.whatever
正确答案:————
5.[单选题]They suggested that we ________ at the station.
A.met
B.should meet
C.had met
D.should have met
正确答案:————
6.[单选题]20. If you want to know how a word is used, ________ the word up in the dictionary.
A.refer
B.look
C.seek
D.see
正确答案:————
7.[单选题]The secretary was made ______ on New Year’s Eve.
A.to work
B.work
C.to working
D.worked
正确答案:————
8.[单选题]— Can I have a look at your passport?— ________________ .
A.It is here
B.Here is it
C.Here you are
D.No, you can't
正确答案:————
9.[单选题]It is a very popular play, and it would be wise to ________ seats well in advance.
A.engage
B.book
C.isolate
D.occupy
正确答案:————
10.[单选题]I doubt if it is ______ for you to read that book.
A.worth
B.worthwhile
C.worthy
D.valuable
正确答案:————
11.[单选题]________ Christmas Eve, it is said that Father Christmas brings presents but only to good children.
A.on
B.at
C.over
D.in
正确答案:————
12.[单选题]We don’t serve water at meals unless someone ______ it.
A.asks
B.asked
C.asks for
D.asked for
正确答案:————
13.[单选题]Not until I began to work _________ how much time I had wasted.
A.have I realized
B.did I realize
C.I have realized
D.I realized
正确答案:————
14.[单选题]8. He was punished _______ he should make the same mistake again.
A.unless
B.provided
C.if
D.lest
正确答案:————
15.[单选题]Gloria has been in New York for a couple ______ weeks and she gets used to the life there gradually.
A.of
B.with
C.as
D.during
正确答案:————
16.[单选题]________ , he had asked three persons before he got there.
A.Not knowing where was the bookstore
B.Knowing not where the bookstore was
C.Not knowing where the bookstore was
D.Not to know where the bookstore was
正确答案:————
17.[单选题]5. I'd rather have a room of my own, however small it is, than _______ a room with someone else.
A.share
B.to share
C.sharing
D.to have shared
正确答案:————
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline（衰退）when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. （4.0 分）1.According to the passage, when people grow fond of one particular brand of a product, its sales will __________.A．decrease graduallyB．become unstableC．improve enormouslyD．remain at the same level（4.0 分）2. The first paragraph tells us that a new product is ___________.A．usually introduced to satisfy different tastesB．often more expensive than old onesC．often inferior to old ones at firstD． not easily accepted by the public（4.0 分）3.Marketers need to know which of the four stages a product is in so as to __________.A．work out marketing policiesB．increase its popularityC．promote its productionD．speed up its life cycle（4.0 分）4.The author mentions the example of “backpacks” (Line 4, Para.2) to show the importance of ___________.A．increasing usage among studentsB．exploring new market sectionsC．pleasing the young as well as the oldD．serving both military and civil needs（4.0 分）5.In order to recover their share of the world market, U.S. auto makers are ___________.A．improving product qualityB．modernizing product styleC．re-positioning their product in the marketD． increasing product features
All over the world people enjoy sports. Sports help to keep people healthy, happy and help them to live longer.Sports change with the season. People play different games in winter and summer.Games and sports often grow out of people’s work and everyday activities. The Arabs uses horses or camels in much of their everyday life; they use them in their sports, too.Some sports are so interesting that people everywhere go in for them. Football, for example, has spread the world. Swimming is popular in all countries near the sea or in those with many rivers.Some sports or games go back to thousands of years ago, like running or jumping. Chinese boxing, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred yeas old yet. People are inventing new sports or games all the time.People from different countries may not be able to understand each other, but after a game they often become good friends. Sports help to train a person’s character. One learns to fight hard but fight fair, to win without pride, to lose with grace.（4.0 分）6. According to the passage, we know that ______.A．people began to play about one hundred years agoB．about one hundred years ago people ran or jumped when they playedC．basketball has a longer history than volleyballD．not all games have a long history（4.0 分）7. Which of the following is NOT mentioned in the passage?A．Basketball was invented in America.B．Sports change with the season.C．Games and sports often develop from people’s work and everyday activities.D．Football is played all over the world.（4.0 分）8.Sports attract people worldwide because ______.A．sports are interestingB．sports help to keep people healthy, happy and live longer.C．sports help to train one’s character.D．all of the above（4.0 分）9. From the passage we can see that ______.A．sports and games are unimportantB．sports and games should be treated only as amusementC．sports and games are useful, especially to the oldD．sports and games are necessary t o our life in many aspects（4.0 分）10.What’s the writer’s attitude towards sports?A．PositiveB．NegativeC．NeutralD．Critical
（15.0 分）Learning through the Internet is a new style that many people believe is more successful than the traditional form of teaching. The Internet26A.subjectsB..amountC.allowsD.wonderfulE.isschools to develop a large27A.subjectsB..amountC.allowsD.wonderfulE.isof learning material that is accessible (可得到的) for students online anytime. There are so many choices of courses and28A.subjectsB..amountC.allowsD.wonderfulE.isthat completing a program29A.subjectsB..amountC.allowsD.wonderfulE.isnot a problem for students anymore. We found that online education gives us30A.subjectsB..amountC.allowsD.wonderfulE.issources of information, saves our time, money and it is very convenient.
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