《商务英语2》国开19秋形考任务3
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。题目1
—This is Focus Advertising Agency. How may I help you?
—
选择一项：
A. Excuse me, I’d like to buy a pair of sports shoes.
B. Hi, there. I’m glad to introduce myself to you.
C. I need some information on the advertising rates of your magazines.
题目2
—
— I’m planning to go to Canada for further study.
选择一项：
A. Why are you going to resign your current job?
B. When do you intend to resign your current job?
C. What is your intention after resigning your current job?
题目3
—
— Once a week.
选择一项：
A. How soon will your department finish the meeting?
B. How often does your department hold a meeting?
C. How long will the department meeting last？
题目4
Our advertising rates are size and location.
选择一项：
A. depended on
B. put on
C. based on
题目5
The Smart Color Laser Copier is comparable professional editing.
选择一项：
A. to
B. on
C. at
题目6
满分50.00
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.
Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.
Decide if each of the following statement is TRUE (T) or FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.回答TF
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.回答TF
3. According to the text, there are three types of media used in advertising.回答TF
4. Product advertising is different from corporate advertising.回答TF
5. This passage is mainly about the history of advertising.回答
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