19秋《商务英语2》形考任务2国开
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。题目1
满分10.00
标记题目
—It seems that the sales volume has not reached our objective.
—
选择一项：
A. Thank you very much about it.
B. It doesn’t matter too much.
C. It’s true. I’m sorry about that.
题目2
满分10.00
标记题目
—I wonder if you are able to offer market exclusivity for all of China?
—
选择一项：
A. I’d love to go to the supermarket with you if I have the time.
B. I’m not surprised to hear that about the huge market in China.
C. Thank you for your interest in representing our product.
题目3
满分10.00
标记题目
—We are now looking for agents to cover southern China.
—Excellent.
选择一项：
A. I’m very familiar with the market there.
B. We are full of confidence in the Chinese market, too.
C. Our target markets are large corporations and government agencies.
题目4
满分10.00
标记题目
As it is known that the aim of every business is to make profit as possible.
选择一项：
A. as many
B. as much
C. more
题目5
满分10.00
标记题目
When data , it has to be analyzed to decide what it all means.
选择一项：
A. had been collected
B. has collected
C. has been collected
题目6
满分50.00
标记题目
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。
Principles of Marketing
Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.
First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.
Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.
Decide if each of the following statement is TRUE (T) or FALSE (F).
1. In order to succeed in business, three principles of marketing should be kept in mind.回答TF
2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.回答TF
3. The profitable sales volume is the volume of sales that will bring a business profit.回答TF
4. The maximum sales volume refers to the biggest sum of retail sales.回答TF
5. Profitable sales volume is as important as the maximum sales volume
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