国开19秋《商务英语2》形考任务1答案
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。题目1
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—Great! Maybe from now on, I should try to buy goods online.
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选择一项：
A. I think you need to be a little bit slower.
B. That’s all right. Whatever!
C. Why not? Go ahead. Just give it a try.
题目2
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—As you know, I’m not quite familiar with how to shop online.
—It’s a piece of cake! I’ll show you how to do it.
选择一项：
A. First of all, you should find a good e-commerce site.
B. Next, add the items in your shopping cart and place the order.
C. Then compare the prices and features of the goods you like.
题目3
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—Uh, I think online shopping is very time-consuming.
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选择一项：
A. Why do you want to wait and shop in a long line?
B. I somewhat agree with you, but not completely.
C. Thank you for your time to be with me for the weekend.
题目4
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In my opinion, the first thing is what tools we should use.(考点：不定式结构的用法)
选择一项：
A. to be discussed
B. discussed
C. discussing
题目5
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I know personal selling is also a very effective tool for building ______buyers’ confidence.
选择一项：
A. to
B. up
C. with
题目6
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二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Development of Online Marketing
With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.
Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.
Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.
Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.
1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.回答ABC
A. The Internet
B. Local stores
C. The consumers
2. What does “virtually” mean in Paragraph One?回答ABC
A. In reality.
B. By means of a computer.
C. Safely.
3. Which of the following advantages of online marketing is not mentioned?回答ABC
A. Reach a wider market while cutting costs
B. Save time and eliminate paperwork
C. Increasing trust between traders and buyers.
4. What problems are still outstanding in online shopping?回答ABC
A. Cutting costs.
B. Credit card fraud on the Internet.
C. Eliminating paperwork.
5. Which is the author’s attitude towards online shopping?回答ABC
A. Our shopping was only done at local stores on the high street, using cash.
B. Online marketing refers to the conducting of business through the Internet.
C. Undoubtedly the era of e-commerce has arrived.
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